• Title: Australia: pocket guide
• ISBN: 9781780040028
• Extent: 256
• Spine width: 15mm
• Format: Paperback 139 x 149 mm
• Publisher: Berlitz
• Audience: adult traveller
• Genre: Travel guide

From the branding of this title, it is obvious to the consumer that this book is part of a series and it will contain factual information on a specific location. This title uses a bold blue banner across the top featuring the logo, all within the same colour scheme. The tag line is featured in a stamp-like graphic which also indicate the series of books and links them all together. It has a prominent photographic cover which is common in travel books, and bold sans serif font. Illustrations would not be particularly useful in a guide! The cover is high gloss coated, protecting it from the elements, as it is expected that the reader carries the book with them on their travels.

The smaller size of the book makes it portable and allows the user to take it with them on holiday. It also indicates to the consumer that it is a condensed selection of information rather than a lengthy history of the country. The use of flaps is effective as a map of both the country and the zoomed in maps of prominent cities, which can be folded out which is strategic for saving space. The photography of a road sign gives a modern effect to the book, and ties in with the travel theme.

The interiors are gloss finish which is common in travel books that will be read more than once and will experience wear and tear. It also features many photographs throughout, breaking up the black and white text. As this book will mainly be skim-read and skipped through, rather than read front to back as with a traditional fiction book, key terms and points have been highlighted with bold font for ease of reading.